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Roca at the ISH


"Our visitors are immersed in our world thanks to ET GLOBAL's incredible implementation expertise."

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Global benchmark through unbeatable experience

More than 100 years of experience have made Roca a global benchmark. Having been considered one of the best-known and most appreciated brands in Spain for many decades, the bathroom specialist grew into an international player from the late 1990s.

Today, Roca is present in 170 countries and is an innovation and thought leader at all major trade shows worldwide. Roca focuses on innovation, from the conception and design of the product to manufacturing, logistics and distribution.

Roca is also known for setting new standards in the creation of new brand worlds. In 2023, the Roca team chose ET GLOBAL as its new trade show partner.

Roca's 100+ years of quality meets ET GLOBAL's 50+ years of execution in live marketing.

The implementation of the Mediterranean-style Roca - Pavilion based on an existing design at the ISH 2023 convinced the specialists for bathroom worlds. The almost 1000 sqm exhibition at the ISH transports Roca's DNA: design, experience and sustainability. The elegant aesthetics reflect the brand's commitment to timeless style and modern living.

Success with a clear guidance system

The layout of the exhibition creates different areas that showcase different product ranges and concepts. The focus is on Roca's flagship products, carefully selected to highlight the brand's exceptional craftsmanship. The products are displayed in different configurations, allowing visitors to see how Roca can transform any bathroom space into a place of relaxation and well-being.

Roca's sustainability technologies are seamlessly integrated into the product offering. Interactive displays and information panels educate visitors about the eco-friendly features and benefits of Roca products and inspire a more environmentally conscious approach to bathroom design.

The various exhibition areas and communication tools that make the overall experience possible for us were implemented with precision and perfect finish by ET GLOBAL."



"Together, we unleash the power that lies within your brand."

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