"The virtual world of experience that ET GLOBAL created for us conveyed our claim in every detail and with the courage to use new formats."
HAUFE, Virtual Fair
At the virtual edition of the HR exhibition Zukunft Personal 2020, the Haufe Group appeared with a complete online version of its originally planned stand concept.
By connecting the virtual environment to the existing event platform, creating an interface for face-to-face consulting, integrating chat tools for quick user support, using 360° video panoramas, formats for proactive addressing and a live overview tool for booth traffic, the leader's presence in terms of further education and learning became a success despite pandemic time. The digital brand world designed and provided by the ET GLOBAL team of experts made Haufe's vision for an innovative working world tangible.
An eye-catching design that conveyed creativity and workshop mindset invited visitors to immerse themselves in the interactive 360-degree experience. The inspiringly designed workshop area provided an optimal forum for professional interaction with customers, prospects and employees* and generated valuable input for Haufe's leading and constantly evolving expertise as a partner for digital transformation in HR development.
In the flexible Haufe Experience Tunnel, audiovisual stories and interactive gamification formats aroused the curiosity of visitors and created a lasting brand perception.
The Bitzer company showroom in Sindelfingen is a captivating brand world that presents the multiple stakeholders of the refrigeration and air conditioning innovator with its latest global developments and appeals to all their senses. Located directly next to the reception area of the company's new headquarters, which will be occupied in 2019, the spacious exhibition area is a testament to innovativeness and excellence.