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LUFTHANSA GROUP with further milestone at ITB 2024

ET GLOBAL accompanies LUFTHANSA GROUP Group at leading tourism trade fair

Lufthansa ITB 2024

Frankfurt, 29 February 2024

After more than 28 years of pioneering and award-winning cooperation in the field of trade fairs and experiences, LUFTHANSA GROUP and the international live marketing expert ET GLOBAL are celebrating another milestone in their partnership with LUFTHANSA GROUP's presence at ITB 2024.

The exhibition, which is conceived as a gallery visit for visitors, conveys the identity and values of the aviation group in its entirety and presents the range of services offered by all Group airlines in the Lufthansa family. The thematically divided exhibition gives visitors insights into the customer journey of all the individual characters of the LUFTHANSA GROUP Airlines and puts the Group-wide customer experience at the centre.

Dierk Prüssing, Senior Executive Consultant with ET GLOBAL, is proud of the long-standing partnership: "For almost 30 years, we have had the honor of accompanying the LUFTHANSA GROUP with customer-centric productions and a coherent design language. We transport their brand universe in ever new ways. But the secret of our long-standing relationship also lies in the fact that we always adapt to the needs of the Lufthansa team in the context of special projects and also deliver solutions at short notice."





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