Frankfurt, May 21, 2025

ET GLOBAL has been selected as a finalist at the Golden Award of Montreux 2025 in the category Spatial Communication – Temporary Brand Communication. The nomination recognizes the spatial concept developed for NEURA Robotics and their U.S. market debut at Automate 2024 in Chicago.

A Continuation of Industry Recognition
This marks ET GLOBAL’s fourth major industry recognition in the EU in 2025, following three German Design Award wins and a second-place ranking by BlachReport in the field of exhibition architecture. The NEURA Robotics project marks the third award-winning collaboration between ET GLOBAL and NEURA, underscoring its continued relevance and impact within the industry.

Creating Space for Experience
For the Automate 2024 showcase, ET GLOBAL designed a two-zone installation that brought together over 50 autonomous robots in an environment focused on interaction, narrative, and brand expression. More than a traditional trade show booth, the space embodied NEURA Robotics’ mission “We serve humanity”—and translated it into an experience that generated over 3,500 qualified leads and left a lasting emotional impression on visitors.

Driven by Partnership

“Behind every great project is trust,” said Pim Jeurissen, Head of Design at ET GLOBAL. “This recognition reflects the power of strong partnerships and the passion our team brings to every challenge.”

ET GLOBAL extends sincere thanks to everyone involved in the project for their creativity, precision, and dedication. The concept was developed by our team in Germany and brought to life by our U.S. team on site, reflecting the strength of a truly global collaboration. Special thanks also go to NEURA Robotics for the trust placed in this partnership. The finalist status is a shared achievement and a testament to what’s possible when expertise, alignment, and commitment come together across borders.