September 15th, 2025
ET GLOBAL, a leading provider of full-service brand experiences and live communication, has named Andreas Wetter as Chief Commercial Officer (CCO), effective 15 September 2025. In this role, he will lead Sales across Europe, advancing client partnerships through tailored solutions, regional expertise, and a global perspective.
This appointment follows a major milestone in June, when ET GLOBAL launched new hubs in Milan, Paris, and Zurich bringing the company’s footprint to 10 strategic locations across Europe. The expansion strengthens proximity to key markets and enhances the company’s ability to deliver faster, more relevant, and measurable brand experiences.
Dr. Magnus Ekerot, CEO of ET GLOBAL, emphasizes: “In today’s noisy marketplace, clarity is our competitive edge. With three new hubs across Europe, we’re now closer than ever to our clients, listening, solving, and giving their brands the spotlight they deserve. The arrival of Andreas Wetter to our leadership team strengthens this momentum, bringing outstanding expertise and deep market knowledge. Because for us, our clients’ success isn’t just a goal, it’s personal. And that passion is what drives everything we do.“
A Career Bridging Global and Local
With more than 15 years of leadership experience, Wetter has built sales organizations in Europe and the U.S., led major rebrands, and delivered standout collaborations with Art Basel, Patek Philippe, Novartis, Invicta, Microsoft, and others. His ability to bridge international experience with European market dynamics reflects the glocal mindset that drives ET GLOBAL forward.
Shaping What’s Next
“ET GLOBAL is on a powerful growth path, and I’m honored to join this journey,” said Andreas. “This industry is about creating experiences that resonate, moments that inspire, connect, and endure. I look forward to shaping what’s next alongside our teams and partners.”
We’re thrilled to have Andreas Wetter on board as our new Chief Commercial Officer. His vision, experience, and energy are exactly what ET GLOBAL needs as we scale across Europe. Here’s to shaping bold experiences, building stronger partnerships, and driving what’s next-together.
Your Success. Our Passion.
