Frankfurt, July 23, 2025
With its exhibition presence for ZEISS Industrial Quality Solutions and Exacom GmbH at the Battery Show Europe 2025, ET GLOBAL has set a new benchmark for sustainable live communication: The booths were awarded the Better Stands Gold Certificate – the highest global recognition for circular exhibition design.
Our promise to our clients is clear: As a trusted partner, we stand for long-term, reliable relationships – and as a sustainability champion, for responsible action with foresight. Excellence in design, strong brand impact, and sustainable resource use are not mutually exclusive – they complement each other and together create real added value.
10 out of 10 – Full Circularity
Better Stands Gold status is awarded only to booths that meet all ten sustainability criteria of the initiative. Our exhibition project for Carl Zeiss meets every requirement – from reusable structures and recyclable materials to the documented return of all components.
This complete circularity is not a side effect, but a core part of our brand presentation philosophy and a clear expression of our commitment to delivering uncompromising sustainable solutions.
Responsibility Meets Design and Scalability
For ZEISS, we developed a booth concept that emphasizes openness, clean lines, and a deliberately minimalist design – allowing the innovative products to take center stage. The modular and scalable structure enables flexible adaptation to various booth sizes and event formats.
Sustainability That Makes an Impact
By implementing this circular booth concept, we are making a tangible contribution to the Battery Show Europe’s waste reduction strategy, which aims to halve exhibition waste by the end of 2025. This is exactly where we come in – with thoughtful, returnable, and scalable solutions that deliver measurable results.
We Stand for Impact: Ecological, Strategic, and Collaborative
Already in April 2025, our project for August Faller GmbH at CPHI Milan received the Better Stands Silver Award. The newly achieved Gold status is both a confirmation and a motivation for us.
Your Success. Our Passion.
Read the full project reports:
Better Stands Report - Zeiss Industrial Quality Solutions
Better Stands Report - Exacom GmbH
