A bird's eye view
Under the claim "Experience our Green Vision", ET GLOBAL is realising a brand presentation for ZOOMLION at bauma - the world's leading trade fair for construction machinery - over an area of 4,200 square metres. The highlight of the concept is a walkway six metres high that allows visitors to experience the construction machinery manufacturer's product world from an unusual perspective.
The brand staging is based on the ZOOMLION image campaign with the message "Green Vision. Built for sustainable, better lives". Our designers therefore created a trade fair concept for the Chinese construction machinery manufacturer that expresses the company's sustainable orientation.
"Experience our Green Vision" is the claim that the design team developed for ZOOMLION's appearance at bauma. Natural materials such as wood, gravel and bamboo plants as well as concrete - a classic building material - are predominantly used on the stand. This creates a pleasant, natural atmosphere that allows visitors to directly experience ZOOMLION's core message.
The centrepiece of the trade fair presentation is a six-metre high walkway from which the ZOOMLION product portfolio can be experienced from a bird's eye view.
The viewing platform attracts visitors to the stand and also acts as a link between the indoor and outdoor areas. The two-storey indoor building serves as a meeting area and individual exhibition space. An important CI feature of ZOOMLION, the 66.5-degree angle, is also prominently featured in the stand design. It is used everywhere in interaction with the visual appearance, for example in the wayfinding system and in the interior.
