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Message on Tour mit ET GLOBAL

Willkommen bei der BAUKULTOUR'21

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"ET GLOBAL's 360-degree support makes even complex live formats with multiple partners a complete success."

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5 strong companies together at 4 locations

More sustainability, more independence, more flexibility, more convenience - from heat and water to intelligently networked technology. That's what builders and owners want today from specialist retailers, tradesmen and planners.

In order to offer this target group new ideas, intelligent products and holistic solutions, the companies STIEBEL ELTRON, REHAU, Bette, Dallmer and Solarwatt went on the first Germany-wide roadshow around building and living "BaukulTOUR'21". As a full-service agency and organizer, ET GLOBAL took over the complete project management for all exhibitors.

The center of the event is the House of Innovations, where forward-looking products from exhibitors come together to form an intelligent unit. They are showcased in exemplary rooms such as the kitchen, bathroom, technical room and garage. In the surrounding brand pavilions, visitors will receive additional information about the products and individual advice.

In addition, the roadshow offers the central reception, an auditorium with a stage for the keynote speakers and a hospitality zone with catering for a lively exchange of ideas with the guests and the possibility of an after-work party.

Masterful performance on several levels.

The design concept meets both the high-quality brand aspirations of those involved and the technical necessity of rolling everything out in four locations - Berlin, Essen, Dresden, Munich - within a short period of time.

The ET GLOBAL team of experts around event and project managers planned and coordinated engineering, product staging, production, assembly, logistics, catering, service and the location management, including the implementation of all necessary hygiene measures, the digital invitation management, audio guides, up to the perfect latte macchiato. An exciting challenge for five companies at four locations, which ET GLOBAL will gladly take on again at any time.

Thanks to ET GLOBAL's 360-degree support, even complex live formats with multiple partners are a complete success. Our long-standing trade fair and event partner once again combines top design and smooth project management."
Harald Beilke
Leiter Messen, Stiebel Eltron



"Effective, emotional productions that achieve your goals - that's Live Experience by ET GLOBAL."

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