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SHOTT Showroom

Award-winning realisation: How SCHOTT and ET Global jointly won the German Design Award 2017.

SCHOTT Showroom ET Global
Results:

"We have focussed on the use of SCHOTT materials to create a sustainable brand experience."

Used services:
Expertise Environments
Expertise Creative Concepts
Service Engineering
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According to the motto "Experience and marvel"

ET Global was honoured in the Retail Architecture category of the German Design Award in 2017. The award-winning design and exhibition concept was developed for our long-standing customer SCHOTT AG. Under the motto "Experience and be amazed", the new "WORLD OF SCHOTT" showroom invited visitors on a journey of discovery into the world of SCHOTT products and technology.

 

The permanent exhibition of the special glass and glass-ceramic manufacturer in the Erich Schott Centre in Mainz was designed and redesigned. On 500 square metres, customers and business partners were immersed in the fascinating world of SCHOTT products. The exhibits showed the diversity of glass as a material and encouraged visitors to discover and try things out.

 

In close cooperation with the company, our designers have developed an independent modular design language and materialisation.

Visitors were guided through the exhibition areas like rays of light in an optical structure. The new brand space became an interactive world of experience for them. The arrangement of the walls, plinths and seating elements made it possible to view the exhibits from an unusual angle, allowing visitors to experience them in a special way. This is the second award for the "WORLD OF SCHOTT" showroom after the prestigious "if Design Award".

 

A masterclass award

The "German Design Award" is an award presented by the German Design Council for outstanding products, services and personalities in the international design scene.

The "German Design Award 2017" ceremony took place on 10 February 2017 as part of Ambiente, the world's most important consumer goods fair, in Frankfurt am Main. With over 1,200 participants from politics, business, design and the press, the award ceremony is one of the most important design events of the year.

We have focussed on the use of SCHOTT materials to create a sustainable brand experience. The design language is also derived from the irregular structure of glass atoms."
Creative Design Team
ET Global

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MATHIAS WICKBOLDT

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