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Audi at the CES & NAIAS

AUDI_NAIAS_2016
Results:

"With these two projects, we were once again able to demonstrate our expertise in highly complex and international trade fair construction."

Used services:
Expertise Exhibition
Expertise Supply Chain Management
Service Engineering
Service Warehouse
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In double mission for Audi

ET GLOBAL realised two trade fair concepts for the car manufacturer Audi at the beginning of the year: a brand staging with a unique aluminium-steel structure at CES Las Vegas and another impressive appearance at NAIAS Detroit.

Audi is known for its spectacular trade fair appearances and designs at the CES. This year, ET GLOBAL, in collaboration with the agency Tisch13 and the architectural firm Bathke Geisel Architekten, realised a trade fair concept for the car manufacturer on 520 square metres with a unique aluminium-steel structure.

The concept presented a particular challenge: the complex design had to be intelligently pre-assembled due to the short assembly time at CES. In addition, the countless aluminium-steel struts and components were manufactured at two different international production sites and could only be finally connected on site.

The Audi brand presentation at the NAIAS 2016 also impressed with its impressive architecture. Our team implemented a trade fair concept from oettle ferber associates for the Ingolstadt-based company on 1,445 square metres with an additional upper floor. The space opened up to the exhibition area via an entrance portal, where the exhibits were staged on rotating screens for a 360-degree view. The brand messages were appropriately staged on LED surfaces.

 



We are delighted that Audi is once again relying on ET GLOBAL's expertise at the most important industry meetings at the beginning of the year."
Executive Consulting Team
ET Global

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