LUFTHANSA GROUP and ET GLOBAL on course at ITB 2023

The LUFTHANSA GROUP exhibition at the ITB comeback edition 2023 embodies the entire range of the travel group. The booth concept, developed in cooperation with long-time trade show and event partner ET GLOBAL, makes the identities and offerings of all Lufthansa brands tangible. ET GLOBAL Managing Director Marc Matern explains: “An immersive high-tech XR experience transports visitors into the new Lufthansa Business Class. In the surf simulator, guests soak up the recreational value of Eurowings Discover, and at the coffee bar they are treated to typical specialties from the home bases of the various airlines. For 27 years, we have had the honor of accompanying Lufthansa in its trade fair program. The new stand for the ITB relaunch is another milestone in the LUFTHANSA GROUP’s live marketing presence.”