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LED-Screens as „Windows of Opportunity“

“Digital is everything – not every thing is digital” – that’s the motto of this year’s dmexco. The largest trade fair for the digital economy will take place for the eighth time on September 14 and 15, bringing the industry together at the Cologne exhibition center. With it exhibits for Scout24media and Haufe-Lexware, the Expotechnik Group is responsible for two very different trade fair concepts at dmexco.
The new leading brand Scout24media is making its first dmexco appearance this year – for which we have created a strong, modern look. Scout24media markets the advertising spaces on the pages of AutoScout24, ImmobilienScout24 and FinanceScout24 on behalf of Scout24. These three sub-brands are all presented visually. Three LED screens representing the three platforms form the heart of the communication. These “windows of opportunity” are the real eye-catchers and the highlight of the brand exhibit. They are reminiscent of the digital surfaces we are all familiar with as Internet users.
A sloping wall divides the booth into an inner and outer area. The outer area draws visitors and new customers in to communicate and network. The overall area of 577 square feet offers numerous options for communicating with customers. A lounge area, a bar and separate meeting rooms are also available, depending on the conversational context.
We created a reduced yet effective information stand for the German specialist publishing house Haufe-Lexware. Over an area of 130 square feet, visitors can find information on topics such as business, law and taxes using the range of online databases, software and loose-leaf collections.
Dmexco is the leading trade fair for digital marketing and has developed into one of the most important meeting places in the global digital economy over the course of just a few years. In addition to the trade fair, dmexco offers a top-class conference program with international speakers. dmexco will take place on September 14 and 15, 2016 at the Cologne exhibition center. Around 50,000 visitors and more than 950 exhibitors are expected this year.