Honda and ET GLOBAL celebrate world premiere at INTERMOT 2022

For well over 20 years, ET GLOBAL has been realizing trade fair and event experiences for HONDA in the DACH region. In 2022, the highlight is the International Motorcycle Show in Cologne, for which Honda calls on the complete ET Global range of services, including the concept creation and execution of the unveiling of the new Honda Hornet in front of over 400 journalists.

The new concept for an impressive brand experience on 800 square meters is dominated by a generous architectural gesture that connects two exhibition areas and makes the entire Honda motorcycle range tangible. The design reflects the sovereign character of the wing from the Honda logo. Red accents spreading across the booth on the two logo banners symbolize dynamism and speed.

The different floor textures and graphics give the various product areas their own characteristic atmosphere while unifying a holistic brand image. Newly developed area identifiers, which also function as showcasing platforms, round off the holistic new concept.