ET GLOBAL launches strategic consulting services in the field of live marketing solutions
- With the new brand name ET GLOBAL, the former ET Global Exhibit Group is enhancing its profile as a global premium service provider in the field of consulting and execution of live marketing solutions.
- ET GLOBAL is investing a substantial amount in further expanding its live marketing solutions over the next months, as well as continuing its development and expansion of a 20-person strong strategic consulting team.
- This development is taking place under the auspices of the E3 Group, a leading service provider in the field of exhibitions, events and environments.
Frankfurt am Main, March 8, 2019 – The ET Global Exhibit Group is expanding its position as a global premium provider of live marketing solutions, which includes exhibits at trade fairs and events, lounges, showrooms, office space and exhibitQion space. In order to emphasize the clear international orientation of the business even more, the Group will from now on be operating under the incisive brand name ET GLOBAL. At the same time, ET GLOBAL is expanding its portfolio of services in strategic consulting and execution for live marketing solutions with their business unit “Consulting and Execution”.
ET GLOBAL is part of the E3 Group, which has its entrepreneurial origins in the ET Global Exhibit Group.
The E3 Group is a sector-focused platform for for businesses in the area of exhibitions, events and environments and offers live marketing solutions with a broad range of consulting and execution brands, through which it provides creative services in communication, digitization and execution to blue chip clients and leading mid-market companies.
It is the goal of the E3 Group to create a leading global service provider for exhibitions, events and environments. To obtain this position, E3 bundles together an international network of companies that specialize in providing services in the field of exhibits. The E3 Group is led globally by CEO Patrick O. Soschinski. With the expansion of the ET GLOBAL portfolio of services, the E3 Group is taking a further systematic step toward developing a brand strategy that is focused on individual customer needs.
These new services will be perceptible to customers of ET GLOBAL from as early as this April. This year, the new consulting unit’s focus for the customer segments Enterprise and Large Corporates will be on Europe, after which the service will be rolled out globally. The objective is the global positioning of ET GLOBAL as a full-service provider, including all relevant services in the areas of strategy consulting, user experience conception, creative design, execution as well as activation and measurement. This will allow customers to receive the entire scope of services in the field of live marketing solutions from a single source, from the development of a strategy to its implementation.
Patrick O. Soschinski said: “Successful live marketing solutions require a holistic view of the value chain – from strategy to user experience, creative design, implementation and measurement of success. That is why we are expanding our focus to strategic consulting in this area under the ET GLOBAL brand. This way, we can add value for our customers by helping them bring their brand to life in a new and inspiring way.”
Strategy and brand consulting as a service was re-established in ET GLOBAL’s consulting division. In addition, this division also takes care of the consulting services for creative design and marketing, which are already in place. As part of this reorganization, a consulting team was formed – this will comprise 20 employees in the expansion phase, which is planned for the end of 2019. In addition, the execution unit will build upon its strengths in the areas of customer service and middle office. The existing customer division serves as a link between consulting and execution and focuses on supporting enterprise clients and large corporates.