Dräger scores at Interschutz 2022: an immersion in the world of firefighting
At INTERSCHUTZ 2022 in Hanover, Dräger presented an exhibition that immersed the visitor in the world of firefighting. For the world’s leading trade fair for firefighting, rescue, civil defense and safety, ET Global created an all-round experience that implemented all the Dräger team’s requirements to complete satisfaction, from dramatically staged protective suits to interactive digital formats.
To ensure recognition across industries for our long-standing client, ET Global realized the team’s wishes in a narrow available booth space divided into two sections. An ensemble of hanging cubes and branded gates create an overall impression that gives the 1,130-square-meter experience, complete with meet & greet area and streaming room, a distinct presence from a distance, without limiting access from all four sides. Three cubical frames mark the main themed areas and suspended ceiling cubes highlight the various stations to be experienced.
Despite the multitude of products presented, visitors are guided through the different areas by the white flooring, which is picked up by the branded gates. Clear areas for clear themes and the required equipment. Through details such as the use of a fire hose parapet and materials like as raw steel and concrete, this staging reflects the desired industrial character.